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Business start-up; consulting and promotion

In the Free State of Bavaria, the prospects of being successfully self-employed are particularly favorable. In order to make Bavaria the front-runner in terms of start-ups, the Bavarian state government has launched the Gründerland.Bayern initiative.


The aim of the Bavarian Start-up Initiative is to improve the framework conditions for start-ups by means of a package of measures that builds on one another and is above all open to technology. The initiative supports (prospective) entrepreneurs with offers for financing and funding, consulting and coaching as well as the use of networks and infrastructure. It is aimed at founders in all sectors and at every stage of the start-up process - from the preparation of a business plan and the search for suitable financing to the growth phase. Both start-ups and company successions are supported.

If you want to stand on your own two feet professionally, you should plan your project carefully and seek advice from experts. First of all, you need an overview of what is happening in the market, the competitive situation, the development of customer needs and possible gaps in the range of products and services. Industry and management experience pay off here. To be successful, you do not need to reinvent the wheel. In many cases, it is a good idea to adopt concepts that have already been successfully implemented and develop them further. Furthermore, you should consider whether you are starting from scratch or whether you can take over an existing company. Both have advantages and disadvantages. Expert advice before setting up a business considerably increases the chances of success. Accordingly, the Bavarian Ministry of Economic Affairs and the European Social Fund, through the Bavarian Pre-Foundation Coaching Program, support those interested in founding a company and potential company successors in taking advantage of appropriate advice - provided that the advice takes place before the company is founded.

The online portal for start-ups in Bavaria, gruenderland.bayern, offers excellent initial orientation. In a compact summary, you can find out everything - from the ten steps to setting up a business to support networks, advice and coaching to financing and other funding opportunities. On gruenderland.bayern you can also find the right contact person in your region under the heading "Find contact points" - at the Chamber of Industry and Commerce, the Chamber of Trade, associations, governments, universities, business incubators, business development agencies and other regional institutions. Take advantage of their wide range of advice and support on all aspects of setting up a business.

In order to stimulate initiative and to contribute to even more start-up activity, the state facilitates the establishment of self-employed businesses with public financial aid. The federal and state governments have various funding programmes for this purpose. In each case, care must be taken to ensure that the application is submitted before the start of the project ("pre-commencement clause"). Loans are granted in accordance with the "house bank principle" via the applicant's house bank. Further financing aids (e.g. grants, venture capital and equity capital) can be applied for directly from the responsible offices. An overview of financing and funding options can be found on gruenderland.bayern under the heading "Find financing".

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Status: 19.05.2021

Responsible for editing: Bayerisches Staatsministerium für Wirtschaft, Landesentwicklung und Energie

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